Wondering how you are able to increase sales without investing in Facebook Ads?
In this article you will discover how to organically optimize your Facebook Page for more sales.
Business Page on Facebook
Start up your business page. Make sure that you build a Facebook page aside from your personal Facebook page. Home owners will not take you seriously if they see posts come out of your page one day, and a picture of the party you were at over the weekend. It is best to keep personal life away from the business life.
Once you have started your page. Make sure your Call to Action (CTA) button is enabled for your customers to use. A good example, if you wanted them to call you provide a “Call Now” button, if you want them to book an appointment provide a “Book Now” button. The button will set the stage for the main action you would want your users to do. To change the CTA button you simply click on your page. You will then see a ton a different option to choose from.
If you choose to sell products directly from Facebook, setting up the section for Shop is the best way to do this. You create it by simply setting up your shop section on your page. You are going to have to agree with the Merchant Terms and conditions policies at this point. You are then able to choose your checkout method. There are two options to choose from:
Fill out the “Describe what you sell section” with information that pertains to the products you are trying to sell. To add products click “Add Product”. When adding products it is suggested to organizing the products in to collections that make it easy for users to get.
Enabling your customer reviews.
This has got to be one of the best things you can use in your power on Facebook. Customers are going to be able to see that you back up your word with reviews from others. If your business has positive reviews, first time visitors will be much more influenced to buy the product. To check the reviews enabled in your page, go to Settings and click Edit page. Once you do that you are able to click on Reviews tab and click the settings button.
Lastly, if you want to sell much more on Facebook, start by optimizing the Facebook page. Whether people are searching for a business like yours or stumble on to your page due to a friend suggestion, your page might be the number one pick for contact. It is essential to set up your page to entice others to start a conversation with you. At this point you are able to convince your customers your service is right for them. For more information how to capture leads to Facebook, call Betty at (323) 688-9243.