Targeting the right audience for your Ads
Publishing Ads on Facebook can really boost the traffic in your business website. Creating the right Ad is one of the components of Advertising, but we also need to create the Ad for the right audience. In order to do that we need to filter out all of the people, we want to target with Ads. I made sure to list down the filters we would like to check off to capture the right people. It just depends on what your company or business is trying to target. If you are a wheel company or tire shop that sells wheel material such as rims, and volts for the rims, tires, etc… you are going to need to target your wheel buyers. Now you think, who are your buyers? You are not going to target a young crowd or women since the demand wheel demand is main middle-aged men that have nice whips (cars).
You don’t want your money to go to the people that will easily skip through your Ads, because they are simply not interested. You can choose how much you would like to spend daily, therefore, it is important to target the right audience. The right targeted audience can be filtered out to your advantage. You can pick and choose the Gender, Age, Location, Interests, Behaviors, and Hobbies. For example, if you are selling wheels, targeting men that like going to races or car shows is the way to do it.
How to do this?
By clicking on the specific boxes on the Facebook Ad Manager that will filter out your audience.
Here are the following demographics we need to look in to:
GENDER- women/men or both.
LOCATIONS- California, Los Angeles, OC, Ventura, Sherman Oaks, etc.
EDUCATION– Level, Fields of Study, Schools, Undergrad Years
LIFE EVENTS– Newlywed, Engaged, Aniversary, Birthdays, etc.
PARENTS- Yes or No?
POLITICS– Conservative, liberal, moderate
RELATIONSHIPS- Single, married, happy, divorced, in a relationship.
WORK- Industries, employees, or job title
Business and industry– Advertising, Agriculture, Architecture, Aviation, Banking Business, Construction Design, Economics Engineering, Entrepreneurship, Health care, Higher education Management, Marketing, Nursing, Entertainment, Family and relationships, Fitness and wellness, Food and drink, Online, Personal finance, Real estate, Retail, Sales, Science, Small business
Hobbies and Activities–Shopping and fashion, Sports and outdoors, Technology
Mobile Device User, Anniversary, Consumer Classification, Digital activities
Expats, Mobile Device User, Mobile Device User/Device Use Time
More Categories, Multicultural Affinity, Purchase behavior, Soccer, Travel
This might seem a lot to take in, but it turns out to be very beneficial. By picking and choosing the right audience will save you time and money. After you have targeted that audience check the insights stats to see how well the Ads went. Once you see success, try to target the same audience. You will not convert on your first Ad, since it takes time for customers to really feel comfortable to buy your product.